Abu Dhabi HSBC Championship
Championships & Future Falcons Fanzones
The HSBC Abu Dhabi Championships is one of only 5 Rolex Series events on the DP World Tour schedule. 40,000 fans attended over 4 days at the beautiful Yas Links Golf Club in Abu Dhabi to see the top 75 plyers in the Tour rankings battle it out for a share of the elevated record breaking $9m prize fund.
Inicio was appointed as the sole agency responsible for delivering all of the DP World Tours activations within the fan zone across the Championships from venue layout planning, creative design, build & delivery of engaging fan activations, entertainment programming, staffing as well as F&B vendor management.
Abu Dhabi HSBC Championship
Championships & Future Falcons Fanzones
The HSBC Abu Dhabi Championships is one of only 5 Rolex Series events on the DP World Tour schedule. 40,000 fans attended over 4 days at the beautiful Yas Links Golf Club in Abu Dhabi to see the top 75 plyers in the Tour rankings battle it out for a share of the elevated record breaking $9m prize fund.
Inicio was appointed as the sole agency responsible for delivering all of the DP World Tours activations within the fan zone across the Championships from venue layout planning, creative design, build & delivery of engaging fan activations, entertainment programming, staffing as well as F&B vendor management.
Abu Dhabi HSBC Championship
YAS LINKS Golf Club
DATA CAPTURE
Our data capture solutions were also able to provide the DP World Tour with invaluable insights into fan engagement that had never previously been available, such as fan dwell times and detailed user demographics breakdowns whilst complying with all local & international GDPR rules.
Fun, Engaging and Interactive
"Inicio brought a fresh, innovative perspective to our Championship village in 2024. Working within our brief and budget they created a fun, engaging and interactive experience for spectators of all ages and interests. Their team were professional, adaptable and resourceful. Last minute adjustments and additions were taken in their stride and a smile on their faces. Attention to detail, knowledge of what fans want to see coupled with their inherent passion for the sport and events in general made them an excellent team to work with and help grow our event in Abu Dhabi."
Graham Glynn
Championship Director – DP World Tour
Scope of Work
Venue Planning
Kids Zone Delivery & Management
F&B Vendor Management
Activation Ideation
Staffing
Consumer Data Collection & Reporting
Build & Delivery
Entertainment Programming